Point Of Sale Display

Point of sale services mean advertisement services that an agency offers at
various points of sale like: shops, retail stores, restaurants, hotels, motels,
inns and casinos. This may refer to any kind of an establishment that deals in
retailing or even wholesaling. It may also be a counter of a shopping outlet or
other areas or points of sale or purchase.

These services are also offered by advertising agencies who seek to promote
their client by putting up stickers that have a logo or a sign of their company.
This also includes a message that has to be communicated to the audience. These
stickers or labels have a huge branding capability as they carry a message and
are concise. Moreover they can be easily lifted and used for a future reference
by the customers gathered at a single point of sale. They are small yet handy
and convenient at times. Woblers are used by stationery companies, companies
selling chocolates and candies and other things of beauty and value.

These woblers and labels contain graphic signage that is intended to promote
your company through information about an upcoming sale or an upcoming brand.
They can contain special and attractive offers, discounts, scratch and win
cards, etc. Thus point of sale techniques and tactics are a beautiful way to
convey the message to the customer and get imprinted in the mind of a potential
consumer. In order to be clear and lucid in the eyes of a new customer a new
brand has to be effective in its introductory offer and it becomes critical for
the brand to present its message clearly to the customers so that they decipher
the role and the product segment of the company without any qualms of
complexities.

Signarama can tailor the needs of a client and offer the best possible solution
to them for their marketing and branding needs. It also deals with traffic sign
posts and directional pots that are presented in a lucid manner so as to be
clearly decipherable. Traffic signs, direction tellers, illuminated signposts
are the top priorities on the lists of services demanded.

Table top advertising display and pop stands are also available in the
plethora of services offered by Signarama. Point of sale hotels and restaurants
use the table top advertising. Illuminated window signs add ambience to the
restaurant or hotel in hand and also present a great medium to showcase your
brand like an atrium. This offers instant brand recognition and patronization.
Interior hotel signs and graphics apart from table top display graphics are a
part of point of sale advertising display strategy. These bare a youthful,
attractive and a sinful resemblance and are used in casinos and bars.

Ted Turner is experienced brand development strategist using Toronto Signs
like Graphic Design - Storefront and Retail Signage -

Exhibits and Displays - Promotional Signage - Interior Signage -

Point of Sale - POS Materials to build brand awareness

Low Cost Point of Sale Systems and Software

Now the last thing I want is for this be a shameless promotion of the software we develop. But my position gives me a unique insight in the business models followed by different software companies. We produce a no cost point of sale software package and can testify that the free and low cost software model is a viable enterprise. Instead of focusing on selling the product and slowly building a user base and then relying on selling upgrades to continue the momentum we?re finding that charging a steady monthly fee for support and updates actually reduces customer cost and increases the quality of service we can provide.

Look at the commercial viability of Linux and you understand what?s going on. Free software is free to use, but if you need help (and everybody does) then support plans are available from industry experts for a monthly or single incident fee. By sending software out into the world you capture a large audience and can quickly establish a presence on the market.

Point of Sale systems can be especially expensive for small businesses and most resellers offer so many options that it can be easy to get lost. You not only have software to consider by the wide range of hardware available. We focused our products on two vertical markets; Computer Service & Retail Point of Sales and Restaurant Point of Sales. Both businesses can be very expensive to setup and maintain. Saving costs and increasing profits is vital and many software companies position themselves to provide Point of Sale Software that forces you into expensive service agreements and fees. Often times this goes beyond the reasonable fees assumed for support. A small business should not have to pay for an entire support division just for their point of sale software.

Business managers need to look at the lifetime cost of the Point of Sale Systems. Is the hardware efficient or overpriced and way too powerful for the task? Is the software streamlined for my vertical market? Will it increase costs and lower expenses? Will it provide statistical sales data that can be imported into accounting packages? What is the true cost and savings of the system? What kind of support is available and is it priced reasonably? If you can answer those questions and feel satisfied with the answers then you?ve found the right system for you.

So the price of the software is only a concern for those tight on budget for getting started. The real cost is in the efficiency of the software and the support network it provides. Take time and evaluate several of the tools available on the market for your point of sales system. Learn what makes each one special and has the features that most closely match your business. Find out what kind of support you get and decide if email only is really support. If every business took the time to evaluate their point of sale software and the true cost then we?d find a lot of companies changing software.

Please consider this article for publication in your newsletter or on your website. Permission is granted to reprint for free with author box and byline intact. Please send me a copy of your publication if you choose to include my article. TITLE: AUTHOR: Ed Duval URL: www.AndTechComputers.com

MAILTO: support@andtech2020.com

Author Box - ? Ed Duval (2006) Ed Duval is contract writer and software developer for www.AndTechComputers.com and Creator of the HotPotato Restaurant Point of Sale Software System. With over a decade of experience in software development he shares his unique insight on today's point of sale software systems.

Point of Sale Systems that Grow with You

Not all businesses grow up and become nationwide sprawl mall custom fair. But any solid business that can be replicated is a potential Star Bucks. I worked for a major nation wide retailer for three years. I actually didn?t work in one of their 400+ retail locations, but in one of the service centers that repaired the wide variety of electronics that company sold. They sold everything from washing machines to computer systems. I was a computer tech, beta software tester and the network admin for a location of seventy some employees.

While working there they spent a lot of time pounding in the corporate culture and the legend and myth of their humble beginnings. It was designed to brainwash us into loving the company and sharing in its success. They happened to be big on propaganda and a lot of silly micromanagement junk that almost ruined them during the time I worked for them.

Let me set the stage for you and tell you part of the corporate tale of this company that shall remain unnamed. They started as a music store up north a couple decades ago. Car stereos and music sales made for rapid growth. A second location was opened and also proved successful. Before long there was four locations and they expanded from stereos to all kinds of electronics and appliances. Then they sat stagnant for a while and one of the stores was wiped out in an unfortunate accident. Then without warning they bankrolled an ambitious expansion plan and a new corporate giant was born. New stores started popping up everywhere. They were growing at a breath taking speed and within a decade they had conquered America.

Move to 1998 when I had my interview and accepted a job that lasted three years and held so many responsibilities that many times I wondered if it was worth it. At this time a new fear was sweeping the nation and it went by the code name of Y2K. The company I worked for was in big trouble. Their point of sale software that had helped them create their empire had been developed without concern for Y2K. Limited tests showed that the software would fail in dozens of ways after January 1, 2000. I don?t know the final dollar amount of developing the replacement software but halfway through I remember the engineer leading the project saying they had hit Nine Million Dollars and it wasn?t even done yet.

I was lucky to be one of the beta testers and involved in the direction and development of the software. I learned a great many lessons during that crazy hectic time of insanity. The most important lesson is that when your business starts to grow it?s a whole lot cheaper to make sure your software is going to grow with you rather than to pay for it later. They survived the hit to their bottom line and the software, although buggy at first it was eventually ironed out and launched to all their locations before Y2K (but it was so close a couple people almost lost their jobs).

The Point of Sale software for any business is so critical that I can?t stress enough how much effort should be put into getting the right system. No one can foresee all the Y2K bugs out there and every software tool has its flaws. But businesses that don?t take their technology seriously are not the one?s that survive to the point where it takes almost ten million dollars to fix their mistake.

Please consider this article for publication in your newsletter or on your website. Permission is granted to reprint for free with author box and byline intact. Please send me a copy of your publication if you choose to include my article. TITLE: AUTHOR: Ed Duval URL: www.AndTechComputers.com

MAILTO: support@andtech2020.com

Author Box - ? Ed Duval (2006) Ed Duval is contract writer and software developer for www.AndTechComputers.com and Creator of the HotPotato Restaurant Point of Sale Software System. With over a decade of experience in software development he shares his unique insight on today's point of sale software systems.

Restaurant Management Software - An Overview

There are several types of software that can help your restaurant run more efficiently. Here is an overview:

POS Software

POS stands for Point Of Sale. Point Of Sale software is basically a program that combines many aspect of restaurant management including order taking, order entry, billing, staff supervision and account organization tasks into one program.

Most restaurants will need a Point Of Sale station at several points in the restaurant including the front of the restaurant, the back office area and the kitchen.

POS software can handle complete order and customer management including tracking the number of orders and customers, table information, billing transactions and more.

POS software can also provides excellent organizational abilities to help monitor and report every aspect of order taking and customer interaction and do proper timekeeping, inventory tracking, stock management, security tasks and much more.

Restaurant Inventory Software

Restaurant inventory software is much more of a database style of program that helps to keep track of your food stocks, can alert you to foods that are required or will be required soon and can even assist in replenishing the needed stocks by recommending the correct amounts according to the database history and its forecasts for future usage. Inventory software will also help save money by reducing the spoilage of food by telling you to order only the amounts you should need.

Costing Software

Costing software can be very important to a restaurant. Costing software can help you track and maintain your food inventory, like restaurant inventory software, but it has the added benefit of calculating the costs of your menu items through its analysis tools. This helps the restaurant owner to properly price their food in order to make maximum profits and also provide value to the customer. Costing software can also be invaluable for catering companies, so they can properly price their events.

Suites

There are also suites of software available that combine one or more of the above types of restaurant management software. These suites will be much more optimized to work together properly and to help your restaurant run to the best of its ability or to improve the efficiency of an existing restaurant.

Whatever restaurant software you choose, your restaurant is bound to benefit from the many advantages in ordering, customer management, inventory management and costing services they will provide. Technology is now an important part of restaurant management, and used wisely, reaps great benefits for the savvy restaurant owner.

Lydia Quinn writes for Cost Genie, leading maker of restaurant costing, restaurant inventory and menu costing software. Visit us at: http://www.costgenie.com